Marketing

Show up, write a blog, create a reel, star in a podcast - that's the kind of thing we're encouraged to do to build our following and connect with potential clients. But what if creating content isn't for you? How can you gain more clients and build your business without it? Read on, because I'm going to share plenty of other ideas for your marketing strategy.

If you've been working with clients who don't feel like a great fit or who you can't be yourself around, then you might be thinking, "is this it?". It doesn't have to be. You can LOVE the clients you work with by intentionally attracting ones who are a better fit. In this article, I share some core strategies to help you become a magnet for your ideal clients.

Do I just choose an industry to focus on? How does it work? If you're asking yourself these questions then read on. I'll show you some of the ways you can craft a niche that is perfect for you!

If you're a service-based business owner, particularly in the Virtual Assistant industry, then you've probably heard the term "niche". So what is it? Do I need to be niched? This article breaks down what a niche is, with some practical examples of what a niched service business looks like.